Run your listing and buyer ads through the full TradesAd rule engine — Google and Meta policies, superlatives, fair-housing language — plus a license-number check tuned for real estate across 17 states.
Every real-estate ad runs against 66 US patterns — the general rule book plus 4 fair-housing checks:
Catches best, #1 realtor, top-rated agent, most trusted, premier, leading — claims that need a verifiable source (ranking, award, review count) or they risk disapproval.
Flags listing language that signals a preference or limitation based on familial status, disability, religion, or sex — e.g. steering words, "perfect for" occupant descriptions, or proximity-to-worship selling points.
Detects known license formats (Virginia 0225/0226, Colorado EC./ER./FA. + digits) and tells you plainly when a state does not require the number in ads — 16 of the 17 states researched so far fall in that bucket. California is the exception: it requires the 8-digit DRE number on first-point-of-contact solicitation materials. Format check only; it never guesses.
Two UK-specific patterns for estate-agent advertising, on top of the general superlative and pricing checks that also apply in the UK.
We report what each state's license rule requires, but we don't encode every state's full advertising rulebook — always check your state's current rules. The license check confirms format only; it doesn't verify a license is valid or active. And as with everything we do: pre-screen only, not legal advice, and the ad platforms make the final call.
Going deeper? Read the full breakdown: Real Estate Ad Compliance — fair housing and claims traps in listing ads, with rewrites.