Local SEO Audit

Check a contractor's Google Business Profile the way customers see it: profile completeness, photos, reviews, and where the business shows up on the map around town. Nine published checks with fixed thresholds, scored against nearby competitors — same listing in, same report out, every time.

Local SEO Rules v—

Audit a Google Business Profile

Enter the business exactly as it appears on Google. Real audits pull live data from Google and DataForSEO. Simulated audits use sample data generated from the details you enter, run entirely in your browser, and are always stamped Simulated — the two are never mixed.

Real audits send the business name, address and keyword to Google Places and DataForSEO, and count against your plan's monthly Local SEO audits. Simulated audits never leave your browser and are never counted.

Local SEO pricing

Flat per agency — never per location. Simulated audits are the free demo; Real audits run on live Google data under your TradesAd Suite plan.

Simulated audits

Free
for everyone
  • No account needed
  • Sample data, always stamped Simulated
  • Never counted against a plan

Starter

$0
free forever
  • 3 Real audits per month included
  • Live Google data

Pro Agency

$197/mo
for agencies & busy contractors
  • Local SEO available as a +$79/mo add-on
  • The add-on turns on Real audits for your account

Scale

$497/mo
for high-volume teams
  • Local SEO included — no add-on needed
  • Real audits on live Google data

Only want the Local SEO Audit?

You don't need the ad-audit tools to use it. It runs inside the same free TradesAd Suite account — Starter includes 3 Real audits a month at no cost — and it isn't sold as a separate product: one account covers signup, billing, and cancellation for everything. See full pricing.

New: Profile Guard

An audit is a snapshot. Profile Guard is the standing watch: it keeps a confirmed baseline of a client's Google profile, flags silent changes to the name, phone, hours, or category, watches for review bombs and removed photos, keeps the reinstatement evidence vault ready, and scores appeal readiness out of 100. Rule based, no AI. Stage 1 is live now for signed-in accounts.

Local SEO Audit FAQ

What should a home service agency check in a client's Google Business Profile?
Check that the profile categories, services, hours and contact details are complete and match the business, that reviews are being answered, and that the business actually ranks in Maps in the areas it serves — not just where it sits. The TradesAd Local SEO Audit runs 9 checks covering these areas and scores what it finds.
How long does a Local SEO audit take?
About a minute. A Real mode audit pulls live Google profile and Maps data and usually completes in 45–75 seconds.
What do the Local SEO results mean?
Each check returns CRITICAL, WARNING, or GOOD, with a NEEDS DATA bucket when a check cannot be judged from the available data — the tool never guesses a pass.
Can the report carry my agency's branding?
Yes. On the Pro add-on and on Scale, the Local SEO report is a white-label PDF with your agency branding, ready to show a client.
How much does the Local SEO Audit cost?
Starter includes 3 Real audits a month free. For agencies it is a $79/month add-on to Pro (up to 25 locations, weekly re-audits, white-label PDF), and it is included free in the Scale plan at $497/month.