Run your firm's ads through the full TradesAd rule engine — Google and Meta policies, superlatives — plus checks drawn from the ABA Model Rules for specialist claims, guaranteed outcomes, and testimonials.
Every legal ad runs against 65 US patterns — the general rule book plus 3 legal-specific checks, baselined on the ABA Model Rules of Professional Conduct 7.1, 7.2, and 7.4:
Flags specialist in DUI defense or expert in divorce law — a lawyer may not state or imply certification as a specialist unless actually certified.
Catches guaranteed win, guaranteed acquittal, guaranteed settlement — promises about results a lawyer cannot promise.
Flags client testimonials that imply a result others can expect (won me $500,000) without the context the rules require.
Legal is our thinnest vertical, and we're upfront about it. The checks above use the ABA Model Rules as a national baseline, but every state bar writes its own advertising rules and they vary widely — check your jurisdiction. We have no state license-number coverage for legal yet, and the license check confirms format only everywhere else. Pre-screen only, not legal advice (especially here), and the ad platforms make the final call.